Uganda #13: Pepsi Uganda

For the lumbe, my mother decides to buy Pepsi products vs. the much more prevalent Coke products. She's supporting me & my former job. I go with her to see the facility & compare it to the Pepsi facilities where I worked at in Atlanta.

I meet the unit manager Deo, who privately owns the Pepsi facility, & am amazed at how similar & dissimilar the issues & the way he runs his business compare to Pepsi Atlanta. I see a good opportunity for Pepsi to enter this market. Coke dominates the market because of their persistnet marketing. Billboards, signs, posts are everywhere. There are some Pepsi signs based onteh slogan "Dare for More" but not every many.

Pepsi is sold in 300ml or 10oz glass bottles for 500-1000shillings or $0.30 - $0.59USD, which have to be drunk onsite & returned to the person that they were bought from to be recyclyed & used again. Sometimes I forget & walk out of a restaurant with the bottle still sipping the drink & find someone tapping my shoulder telling me to give them back his or her bottle.